As entrepreneurs and brand builders, you understand the power of connection and community. Your salon suite is not just a place where beauty is created; it’s a hub of inspiration and transformation. This September, we have a unique opportunity to extend that transformation beyond our suites and into the lives of those who need it most.
September is Childhood Cancer Awareness Month, and MY SALON Suite is proud to be partnered with St. Jude Children’s Research Hospital. We invite you, our valued Members, to join us in this meaningful cause. Aligning your brand with a charity not only makes a significant impact but also brings numerous benefits to your business.
Why Align Your Brand with a Charity?
Consumer Trust and Loyalty
According to a study by YouGov, more than two in five consumers (45%) are more likely to buy from a brand that gives a cut to charity. By supporting St. Jude, you’re not only helping children and families in need but also building trust and loyalty among your clients. They will see your commitment to making a difference and feel good about supporting your business.
Enhanced Brand Image
Associating your brand with a reputable charity like St. Jude can elevate your brand image. It shows that your business stands for more than just profit – it stands for compassion, community, and positive change. This enhanced image can attract new clients who share similar values and are looking to support businesses that give back.
Tax Benefits
Did you know that some charitable donations by your company may be eligible for a tax deduction? This means that while you’re helping others, you’re also potentially reducing your tax liability. It’s a win-win situation for your business and the community. Reach out to your tax consultant for more information about charitable tax incentives for your business!
How You Can Get Involved
Host Fundraising Events
Organize special events or promotions in your salon suite where a portion of the proceeds goes to St. Jude. Whether it’s a special discount day, a raffle, or a beauty workshop, these events can draw in clients and raise funds for a great cause. Check out our previous blog for a ton of ideas we have put together for you!
Spread Awareness
Use your social media platforms and in-salon materials to spread awareness about Childhood Cancer Awareness Month and your partnership with St. Jude. Share stories, facts, and updates to educate your clients and encourage them to get involved.
Personal Donations
Encourage your friends, family, and clients to make personal donations. Even small contributions can make a big difference. You can set up a donation box in your salon suite or provide a link to an online donation page.
Volunteer
If possible, organize a volunteer day where you and your team can give your time to support local events or initiatives by St. Jude. This hands-on approach not only helps the cause but also strengthens team bonds and morale. St. Jude does offer a Virtual 5k in September!
By aligning your brand with St. Jude Children’s Research Hospital this September, you’re not just making a charitable contribution – you’re becoming part of a larger movement to fight childhood cancer. Let’s come together as a community of salon suite owners and show that beauty truly comes from the heart.
Thank you for your continued support and dedication. Together, we can make a difference.
For additional information and resources, visit the MY SALON Suite app!