Candice Nichols

Sweet Locs By Candy is a natural brand founded by Candice Nichols, a natural hair stylist specializing in loc maintenance and enhancement in the Milwaukee metro area. Sweet Locs is committed to providing high-quality, affordable services that cater specifically to the unique needs of the loc community. Our product line will soon include rose water, loc refresher, scalp rejuvenator, oil for dry scalp, and loc gel, as well as branded merchandise for our customers.
We believe that there is a gap in the market for loc-specific products and merchandise in Milwaukee, and we aim to fill this gap by providing convenient local hair store access and affordable pricing. Our target market is anyone aged 16 and up who values high-quality locs and is looking for a loctitian who can cater to their needs.
At Sweet Locs, we are passionate about promoting healthy, beautiful, and vibrant locs. We strive to empower our customers to take pride in their natural hair and to feel confident in their own unique style. We are dedicated to building a brand that our customers can trust and rely on for their loc care needs.